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Aging Baby Boomers Becoming Roommate Generation 

NEW YORK – June 10, 2014 – Experts says it will soon be more common for older Baby Boomers to have roommates as they increasingly age in place. Rachel Caraviello, vice president of Affordable Living for the Aging (ALA), says such arrangements are part of the "sharing economy" and typically pairs one house-rich but cash-poor roommate with another who has the opposite problem. According to the ALA, cohabiters aged 50 or older with no familial or romantic relationship make up some 130,000 households across the country. Some of these arrangements may involve one roommate helping the other with shopping, transportation, and cooking or serving as an informal caregiver, says Rodney Harris, a housing specialist at AARP's Public Policy Institute. Source: ABC News (05/04/14) Farnham, Alan © Copyright 2014 INFORMATION, INC. Bethesda, MD (301) 215-4688

Homebuyer Turn-ons and Turn-offs

SIOUX CITY, Iowa – June 9, 2014 – Although house-hunters have different reasons for finally making an offer on a home, agents say there are some characteristics that appeal to many buyers. These include open floor plans, stone countertops, maple cabinets, updated kitchens, newly refinished hardwood floors, freshly painted walls, and flex rooms that can be used for a variety of purposes. Some buyers are swayed by beautiful landscaping, pools, or the views. When it comes to turn-offs, the most common are odors, grimy light switches, soiled towels in the bathroom, overflowing closets, and other signs that the home has not been maintained or lacks sufficient storage. Personal collections and unique decorating styles also make buyers re-consider bidding on homes. Sellers should keep in mind that even in low-inventory markets, buyers have high expectations and expect move-in-ready dwellings that have well-maintained exteriors and spotless interiors. Source: Sioux City Journal (IA) (05/11/14) Underwood, Lynn © Copyright 2014 INFORMATION, INC. Bethesda, MD (301) 215-4688
May202014 CEO uses a Realtor to sell his own home 

ST. PETERSBURG, Fla. – May 20, 2014 – Al Bennati's company,, was created to help people sell homes without a professional Realtor®, but when it came time to selling his own home, Bennati hired a Realtor to do it. The chief executive of is selling a $3.78 million St. Petersburg, Florida, beach estate. The Mediterranean Revival-style home is on 90 feet of waterfront and has five bedrooms, seven bathrooms and a six-car garage. "To sell a home of this magnitude, it needs to be done by a person and a company that reaches buyers of this caliber," Bennati said in a statement. "Selling upper-end homes like mine was never the market for BuyOwner." Bennati is working with Coldwell Banker agent Donna Miller. Source: " CEO Hires a Realtor," Herald-Tribune (May 15, 2014) © Copyright 2014 INFORMATION, INC. Bethesda, MD (301) 215-4688
May162014 ad campaign focuses on listing accuracy 

WASHINGTON – May 16, 2014 –® introduced a national advertising campaign to educate consumers about the importance of accuracy in residential listings. Its campaign, "Accuracy Matters," features two 30-second commercials that aim to raise awareness about out-of-date listings – and the fact that they're found on its competitor's websites. The ads – featured nationally throughout the year on television and online – show homebuyers frustrated by the inaccurate home information they find on websites. Another ad, created in partnership with the National Association of Realtors®, will have the same goal. "There's nothing more irritating than finding a home you love during your search and learning that it has recently been taken off the market or that the price has been updated," says Barbara O'Connor, chief marketing office for Move Inc., the operator of The two commercials can be viewed online through NAR's website. © 2014 Florida Realtors®

Sincerity and Integrity